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What comes under content scrapping & Duplicacy and what may happen if used?
When we consider search engine optimization, the question that comes in our mind
is optimization of what. For a SEO service provider the answer is optimization of
contents through various search engine and tools. Though optimization has a wide
perspective but in general, it is the content that is the center of optimization
activity. It is the content that helps websites to achieve high ranking on search
engines, helps web pages to show in the SERPs and also helps in better indexing
the sites. This is because of the fact that websites using original and fresh content
are given preference in search engine rankings. And that is why webmasters who believe
in delivering the ethical search engine optimization to their clients, put stress
on the use of original content.
Now comes the question what does it mean by original
content? It is a problem for many to decide what should be considered as fresh and
what comes in duplicate category. So, from SEO point of view, it is quite essential
to clear the concept to all such people.
All the content that is not influenced
hundred percent by any other source or does not carry the copied portion of it,
is called the original one. In simple words a content that does not show any resemblance
to any other write-up available on any source and posses its own thoughts and ideas
is considered as original and fresh content. Whatever content Google finds first
is considered as original and after that whatever similar content it finds is considered
as the copied one. Now, since the Google and other major search engines strictly
ban or blacklist those sites containing duplicate contents, it is necessary for
the websites not to follow this practice. Further, it is also bad for the reputation
of the websites.
According to the search engines, two types of duplicity in the
contents are observed:
Inter site duplicity: This is observed when there is a repetitive
use of similar content across various websites. This is the result of copy-pasting.
Intra site duplicity is when a website contains the same content on its different
pages. The reason could be inappropriate structure of the websites or some technical
error.
Hence, while optimizing online portals, be sure that you are not using a
duplicate content by any chance as doing so will not only bring a bad reputation
to your site but also get you banned or black listed.
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